ViralNova Headline Taxonomy
This is an attempt to classify successful viral post headlines by reverse engineering ViralNova Headlines.
Type 1:
This object/person did something (and actually it’s pretty interesting)
- This Lifeguard Miraculously Saved A Little Girl From Drowning
- This Kid Isn’t Afraid To Get Down When He Hears Taylor Swift On The Radio
- This Puppy Has The Best Reaction To Experiencing Rain For The First Time Ever
- This Little Girl Steps Up To The Mike And Tears The House Down
Type 2:
This object/person did something (it can be really quite banal). What happened next will astound, amaze, scare, shock, delight, surprise… you. (Hilarious, laugh out loud, cutest ever)
- This Baby Can’t Hide His Excitement For Food. And We Know Just How He Feels
- This Family Lost Everything In A Horrible Fire… Until They Discovered A Miracle.
- This Little Boy Trying To Break A Board In Taekwondo Class Is Officially The Cutest Ever
- This Dude Stepped Into The Batter’s Box
And Pulled Off Something Incredibly Cool
- This Bear’s Reaction To A Scientific Experiment Is Priceless… And Genius
- These Itty-Bitty Piglets Enjoying An Afternoon Snack Are Bound To Make You Smile
- This Flower Pot Thing Looks Weird, But It Will Save You Tons Of Money This Winter
- This Guy Knew His Dog Grabbed Something In The Water But He Never Expected This
- This Looks Like A Boring Garden House But It’s Way Cooler Than You Could Imaging
- This Dog Was Walking Along A Road… But She Had An Unexpected Passenger In Tow
- These Look Like Delicious Lattes. But They Are Somehow Even Better
- This teen was practising her dance routine when her little sister stole the show
- This dog’s reaction to hearing sports on the TV is absolutely hilarious
Type 3:
Type 3 ads are a variant of Type 2. Still uses the “This/These” construct but now adds in “When…, What…, How….”
- When This Cow’s BFF Stops By She Does The Sweetest (And Funniest) Thing For Him
- When It Came Time For This Cat’s Bath, He Learned A New Word Just To Protest It
- What Happens To This Incredibly Bold And Impressive Tattoo Is Beyond Amazing
- When you see how this husky reacts to getting caught you will laugh out loud
- When This Corgi Plays Fetch He Really Gets Into It. He Even Has A Little Dance
- When these girls start singing their cows do something so hilarious
- Watch how this hilarious dog gets over his fear of walking on the carpet
Type 4:
Type 4 Ads follow the same basic intrigue format but use “He, She, They,…” – makes it a bit more personal. I have included sample variants that include the pre-text – when, what, why, how…
- She Loves Her New Kitten So Much, She’s Not Letting Anyone Touch Him… EVER
- He was just chilling with some fish when something odd happened
- They Thought They Were Going To Lose Their New Born Son…Until A Miracle Happened
- They Found A Traumatized Dog Stuck In A Shrub. The Reason Why Shocked Them
- They Gave Their Dog Some Water Balloons. And This Is The Hilarious Result
- The reason why they tied string around a beer bottle is absolutely insane
- When He Dropped A Sparkler Into Water, Something Unexpected Happened
Type 5:
Type 5 Ads follow the same basic intrigue format as Types 2,3 and 4 but are a bit more specific about the object/person (while still staying very generic) “A man, a woman, a couple…” It makes it a bit more personal
- A Couple Was Driving Through A Storm When They Recorded This Shocking Video
- A Woman Risked Her Life To Save A Kitten Stuck In A Drain Pipe
- One Man Attempts The Most Gut Wrenching Thing You Will Ever See
- An Australian Angler
Was Reeling In A Hammerhead When A Giant Tiger Shark Ended Up On His Line
- While out on safari he got out his GoPro – What he filmed next was the cutest scene ever
- Kids Made Fun Of This Old Man’s House, So A Good Samaritan Helped Him Out
- German Shepard
Finally Gives In To His Daughter’s Antics
And It’s Super Cute
Type 6:
The others… Still working on classification – includes questions, lists, news headlines…
- Watch The Cuteness That Occurs When A Baby Elephant Can’t Keep Up With His Bud
- 33 Pet Birthdays And Prove That Special Day Of The Year Is Totally The Best
- Would You Live In A Shipping Container? After Seeing This You Might Consider It.
- You wouldn’t think that bringing a cat to a Koi pond would end up being this cute
- A real-life living fossil was found in Japan, And it’s a real horror
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